The tourism industry should:

  • reduce financial leakage and support local economies by buying food and resources lo-cally, develop long-term partnerships with local operators, businesses and suppliers; train and hire local staff and contract with local businesses, promote management opportunities for women; prefer accommodations owned, built and staffed by local people;
  • encourage clients to study and understand their destinations, respect local cultures and co-ordinate visits with local communities, authorities and women's organisations, being aware of and sensitive to local customary laws, regulations and traditions, respect historical heritage and scientific sites;
  • educate staff to avoid negative environmental and cultural impacts and create incentive schemes to promote sustainable behaviour;
  • promote sustainable tourism products, using market related instruments and incentives, such as contests, awards, certification, model projects, culturally sensitive quality labels cov-ering both environmental and social sustainability;
  • reduce consumption, use local resources in preference to imports in a sustainable manner; reduce and recycle waste, ensure safe waste disposal, develop and implement sustainable transport policies and systems, e.g. efficient public transport, walking, cycling in destina-tions;
  • provide tourists with authentic information, enabling them to understand all environmental and related aspects (e.g. human rights situation) of tourism when selecting any destination or holiday package; educate visitors in advance of arrival and give guidance on 'dos' and 'don'ts'; make tourists aware of their potential impact on and their responsibilities towards host socie-ties;
  • provide information on respecting the cultural and natural heritage of destination areas; employ tour guides who portray societies honestly and dispel stereotypes;
  • ensure that the marketing of 'green' tourism reflects sound environmental policy and prac-tice; use non-exploitative marketing strategies that respect people, communities and envi-ronments of destinations, dismantle stereotyping;
  • train staff to foster tourist responsibility towards the destinations, encourage multi-cultural education and exchange; 
  • actively discourage sex tourism, particularly sexual exploitation of children;
  • adopt, observe, implement and promote codes of conduct.